Monthly Archives: July 2008

Irresistible Delicious

Finally it has arrived: the brand new delicious 2.0. At first sight it looks clean, cool and fast. Everything seems to be very much at its place: What I like is that they really did think about making the things work better that delicious had been strong at – quickly saving your bookmarks and recovering […]

Social Media is using us

Usually we think it’s this way: We are the users and we’re using social media like blogs, Wikipedia, Friendfeed or Twitter. But what if we put it exactly the other way round? Sometimes reversing the perspective gives a clearer view. So, I propose that in addition to us using social media, social media is using […]

From social to mass media?

Niklas Luhmann, the famous German sociologist who popularized sociological systems theory, distinguished mass media from other media by the fact that there is no interaction among the participants. This interaction is more or less explicitely locked out by technical means. And in the few cases, where there really is this kind of interaction – think […]

Measuring blogs: The New, the Best, the Odd, the Linked and the Forgotten

Social media measurement should take into account that there are different types of blog posts with different readers, expectations and usage patterns. In seminars I often employ a little number play and compare how many people are reading e.g. a German food magazine and how many people are reading a blog on the same topic. […]

Is Twitter hot or cool?

Marshall McLuhan distinguished in his seminal work on Understanding Media between hot and cool media. Hot media are high definition and have the propensity to lull the recipient. Their messages seem complete, so the recipient fells no need to fill in any blanks. Examples for hot media are the radio, print, photographs, movies and lectures. […]