Deprecated: Assigning the return value of new by reference is deprecated in /homepages/2/d178525413/htdocs/electronic/wp-settings.php on line 512

Deprecated: Assigning the return value of new by reference is deprecated in /homepages/2/d178525413/htdocs/electronic/wp-settings.php on line 527

Deprecated: Assigning the return value of new by reference is deprecated in /homepages/2/d178525413/htdocs/electronic/wp-settings.php on line 534

Deprecated: Assigning the return value of new by reference is deprecated in /homepages/2/d178525413/htdocs/electronic/wp-settings.php on line 570

Strict Standards: Declaration of Walker_Page::start_lvl() should be compatible with Walker::start_lvl(&$output) in /homepages/2/d178525413/htdocs/electronic/wp-includes/classes.php on line 1199

Strict Standards: Declaration of Walker_Page::end_lvl() should be compatible with Walker::end_lvl(&$output) in /homepages/2/d178525413/htdocs/electronic/wp-includes/classes.php on line 1199

Strict Standards: Declaration of Walker_Page::start_el() should be compatible with Walker::start_el(&$output) in /homepages/2/d178525413/htdocs/electronic/wp-includes/classes.php on line 1199

Strict Standards: Declaration of Walker_Page::end_el() should be compatible with Walker::end_el(&$output) in /homepages/2/d178525413/htdocs/electronic/wp-includes/classes.php on line 1199

Strict Standards: Declaration of Walker_PageDropdown::start_el() should be compatible with Walker::start_el(&$output) in /homepages/2/d178525413/htdocs/electronic/wp-includes/classes.php on line 1244

Strict Standards: Declaration of Walker_Category::start_lvl() should be compatible with Walker::start_lvl(&$output) in /homepages/2/d178525413/htdocs/electronic/wp-includes/classes.php on line 1391

Strict Standards: Declaration of Walker_Category::end_lvl() should be compatible with Walker::end_lvl(&$output) in /homepages/2/d178525413/htdocs/electronic/wp-includes/classes.php on line 1391

Strict Standards: Declaration of Walker_Category::start_el() should be compatible with Walker::start_el(&$output) in /homepages/2/d178525413/htdocs/electronic/wp-includes/classes.php on line 1391

Strict Standards: Declaration of Walker_Category::end_el() should be compatible with Walker::end_el(&$output) in /homepages/2/d178525413/htdocs/electronic/wp-includes/classes.php on line 1391

Strict Standards: Declaration of Walker_CategoryDropdown::start_el() should be compatible with Walker::start_el(&$output) in /homepages/2/d178525413/htdocs/electronic/wp-includes/classes.php on line 1442

Strict Standards: Redefining already defined constructor for class wpdb in /homepages/2/d178525413/htdocs/electronic/wp-includes/wp-db.php on line 306

Deprecated: Assigning the return value of new by reference is deprecated in /homepages/2/d178525413/htdocs/electronic/wp-includes/cache.php on line 103

Strict Standards: Redefining already defined constructor for class WP_Object_Cache in /homepages/2/d178525413/htdocs/electronic/wp-includes/cache.php on line 431

Deprecated: Assigning the return value of new by reference is deprecated in /homepages/2/d178525413/htdocs/electronic/wp-includes/query.php on line 61

Deprecated: Assigning the return value of new by reference is deprecated in /homepages/2/d178525413/htdocs/electronic/wp-includes/theme.php on line 1109

Strict Standards: Declaration of Walker_Comment::start_lvl() should be compatible with Walker::start_lvl(&$output) in /homepages/2/d178525413/htdocs/electronic/wp-includes/comment-template.php on line 1266

Strict Standards: Declaration of Walker_Comment::end_lvl() should be compatible with Walker::end_lvl(&$output) in /homepages/2/d178525413/htdocs/electronic/wp-includes/comment-template.php on line 1266

Strict Standards: Declaration of Walker_Comment::start_el() should be compatible with Walker::start_el(&$output) in /homepages/2/d178525413/htdocs/electronic/wp-includes/comment-template.php on line 1266

Strict Standards: Declaration of Walker_Comment::end_el() should be compatible with Walker::end_el(&$output) in /homepages/2/d178525413/htdocs/electronic/wp-includes/comment-template.php on line 1266

Strict Standards: Redefining already defined constructor for class WP_Dependencies in /homepages/2/d178525413/htdocs/electronic/wp-includes/class.wp-dependencies.php on line 31

Strict Standards: Redefining already defined constructor for class WP_Http in /homepages/2/d178525413/htdocs/electronic/wp-includes/http.php on line 61
Social Media is using us < life under electronic conditions
Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /homepages/2/d178525413/htdocs/electronic/wp-includes/kses.php on line 1002

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /homepages/2/d178525413/htdocs/electronic/wp-includes/kses.php on line 1003

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/2/d178525413/htdocs/electronic/wp-includes/functions.php on line 41

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/2/d178525413/htdocs/electronic/wp-includes/functions.php on line 50

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/2/d178525413/htdocs/electronic/wp-includes/functions.php on line 52

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/2/d178525413/htdocs/electronic/wp-includes/functions.php on line 54

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/2/d178525413/htdocs/electronic/wp-includes/functions.php on line 55

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/2/d178525413/htdocs/electronic/wp-includes/functions.php on line 41

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/2/d178525413/htdocs/electronic/wp-includes/functions.php on line 50

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/2/d178525413/htdocs/electronic/wp-includes/functions.php on line 52

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/2/d178525413/htdocs/electronic/wp-includes/functions.php on line 54

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/2/d178525413/htdocs/electronic/wp-includes/functions.php on line 55

Social Media is using us


Strict Standards: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/2/d178525413/htdocs/electronic/wp-includes/link-template.php on line 107

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/2/d178525413/htdocs/electronic/wp-includes/link-template.php on line 132

Strict Standards: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/2/d178525413/htdocs/electronic/wp-includes/link-template.php on line 107

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/2/d178525413/htdocs/electronic/wp-includes/link-template.php on line 132

Usually we think it’s this way: We are the users and we’re using social media like blogs, Wikipedia, Friendfeed or Twitter. But what if we put it exactly the other way round? Sometimes reversing the perspective gives a clearer view. So, I propose that in addition to us using social media, social media is using us (remember what Michael Wesch said?).

This is not a very new thing to do, listen to what Marshall McLuhan wrote in 1964:

By continuously embracing technologies, we relate ourselves to them as servomechanisms. That is why we must, to use them at all, serve these objects, these extensions of ourselves, as gods or minor religions. An Indian is the servomechanism of his canoe, as the cowboy of his horse or the executive of his clock.

And, I would add: The geek of his FriendFeed.

To add a few examples: Wikipedia is using me to learn more about sociological, statistical and architectural subjects; Twitter and FriendFeed are using me to keep the streams of my followers flowing (it’s not only about tech), the blogosphere is using me to connect different weblogs on sociology and social media. I could go on much longer with this.

Social Media is using me. And this in turn changes my life and changes society. This point can also be found in McLuhan’s writings, as he said:

Physiologically [I would add: psychologically and socially, BK], man in the normal use of technology (or his variously extended body) is perpetually modified by it and in turn finds ever new ways of modifying his technology.

As much as the current state of social media and its various discourses are shaped by people like Robert Scoble, Michael Arrington and Jeff Jarvis, I believe they would not hesitate to confirm that social media has used and changed them as well.

Sometimes the social media system even demands too much: another blogpost, another Wikipedia entry, another Tweet. I bet there are more than enough people who are waking up with their Google Analytics and are going to bed with their Feedburner stats. Social media can overuse us. And there is no moral conscience preventing this.

Maybe it’s a good idea to step back sometimes and rethink: how much are you giving and how much are taking from social media.

Share this post:
  • Digg
  • del.icio.us
  • Facebook
  • Google
  • Furl
  • Ma.gnolia
  • MisterWong
  • NewsVine
  • TwitThis
  • Yigg
  • Pownce
  • Reddit
  • Slashdot
  • StumbleUpon
  • Wikio
  • LinkedIn
  • Spurl

Comment (1)


  1. Deprecated: Function ereg() is deprecated in /homepages/2/d178525413/htdocs/electronic/wp-content/themes/simplr/functions.php on line 183

    Deprecated: Function ereg_replace() is deprecated in /homepages/2/d178525413/htdocs/electronic/wp-content/themes/simplr/functions.php on line 184
    Neal "thePuck" Jansons wrote::

    Very interesting point. I often wonder what the relationship between human consciousness and web itself is…as above, so below, and all that.


    Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/2/d178525413/htdocs/electronic/wp-includes/functions.php on line 41

    Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/2/d178525413/htdocs/electronic/wp-includes/functions.php on line 50

    Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/2/d178525413/htdocs/electronic/wp-includes/functions.php on line 52

    Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/2/d178525413/htdocs/electronic/wp-includes/functions.php on line 54

    Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/2/d178525413/htdocs/electronic/wp-includes/functions.php on line 55

    Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/2/d178525413/htdocs/electronic/wp-includes/functions.php on line 41

    Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/2/d178525413/htdocs/electronic/wp-includes/functions.php on line 50

    Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/2/d178525413/htdocs/electronic/wp-includes/functions.php on line 52

    Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/2/d178525413/htdocs/electronic/wp-includes/functions.php on line 54

    Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/2/d178525413/htdocs/electronic/wp-includes/functions.php on line 55
    Thursday, July 31, 2008 at 6:42 pm #

Trackback/Pingback (1)


  1. Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/2/d178525413/htdocs/electronic/wp-includes/functions.php on line 41

    Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/2/d178525413/htdocs/electronic/wp-includes/functions.php on line 50

    Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/2/d178525413/htdocs/electronic/wp-includes/functions.php on line 52

    Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/2/d178525413/htdocs/electronic/wp-includes/functions.php on line 54

    Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/2/d178525413/htdocs/electronic/wp-includes/functions.php on line 55

    Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/2/d178525413/htdocs/electronic/wp-includes/functions.php on line 41

    Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/2/d178525413/htdocs/electronic/wp-includes/functions.php on line 50

    Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/2/d178525413/htdocs/electronic/wp-includes/functions.php on line 52

    Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/2/d178525413/htdocs/electronic/wp-includes/functions.php on line 54

    Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/2/d178525413/htdocs/electronic/wp-includes/functions.php on line 55
    Do We Use Social Media or Does It Use Us? « The Social Media Philosophy Project on Friday, June 3, 2011 at 1:07 pm

    [...] off the electrons is this fascinating piece: “Social Media is using us” by benedikt koehler, who points out how we feed and sustain the flow of data, and that [...]