Monthly Archives: December 2008

Visualizing Twitter networks

Now, I’ve finally rolled out the network visualization mode for TwitterFriends. It does not show the entire network of Twitter contacts (followees and followers) because it would simply be too large and confusing. Also, it would be not very meaningful, since contacts are easier added than removed. Therefore, only the “relevant network” of contacts, a […]

Measuring relevant networks

See our friends, see the sights, feel alright (Supergrass) Relevant net I’ve already mentioned the paper by┬áBernardo A. Huberman, Daniel M. Romero and Fang Wu about Twitter’s social networks (pdf). The point that interested me most was the distinction between contacts and friends. Especially for people with a liberal following policy (i.e. that follow back […]

Networks that matter on Twitter: the @-Crowd

Finally I found a research paper that analyzes Twitter from a network analytical perspective. The main message of the paper “Social networks that matter: Twitter under the microscope” by Huberman, Romero and Wu (see also Jeremiah Owyang’s summary) is: the number of people you follow on Twitter is not the whole truth. It’s more interesting […]

Towards a global database of social media marketing case studies

Which companies are using social media like blogs, social communities, internet forums or video/picture sharing for their marketing efforts? The first lists of case studies are being published right now on various blogs: Peter Kim has a long list with over 300 brands’ social media efforts. Then there are many case studies if you take […]