About Benedikt Koehler


I’ve studied sociology, anthropology and psychology at the Ludwig-Maximilians-University in Munich. I worked as researcher and lecturer on globalization, public opinion, collective memory, statistics and media change. In 2006 I received a PhD for my dissertation on cosmopolitan lifestyles and communities.

I also wrote as a freelance journalist for leading German magazines and newspapers such as Spex, Telepolis, test card, taz and Süddeutsche Zeitung and played with the first German Britpop band “Splendid” several hundred concerts in Europe and Asia. I also worked as a consultant for Internet companies like Webmiles. In 2008 I founded the Social Media Association, the first trade association for social media in Germany.

In 2009, I joined ethority in Hamburg as head of research and strategy. Currently I am ethority’s Chief Operating Officer responsible for all operative business in Germany and abroad which includes strategy consultancy, market research and communication strategies for clients such as Telefonica O2, Hansgrohe or ARAG.

In January 2010, I wrote the “Slow Media Manifesto” for sustainable media production together with Sabria David and Jörg Blumtritt. Right now our manifesto has sparked a worldwide movement and has been translated in 15 languages (cf. this essay on the Slow Media movement by Jennifer Rauch).

I also wrote statistical analysis tools for various Social Media platforms such as the German brand dashboard Brandtweet and the Twitter statistics tool Brandtweet Statistics (formerly known as TwitterFriends), which has been featured in many publications on Social Media marketing.

View Benedikt Koehler's profile on LinkedIn

Email: furukama [ta[ yahoo [dot[ de

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