Tag Archives: marketing

Towards a global database of social media marketing case studies

Which companies are using social media like blogs, social communities, internet forums or video/picture sharing for their marketing efforts? The first lists of case studies are being published right now on various blogs: Peter Kim has a long list with over 300 brands’ social media efforts. Then there are many case studies if you take […]

Reading the Global Database of Wishes

Google’s new Insights for Search allows us to see what the world is looking for. A few months ago, I wrote a post for my German blog that described Google as a global database of people’s will to knowledge and of their wishes (this of course echoes John Batelle’s famous phrase). In that particular post […]