Tag Archives: measurement

How efficient is your Twitter network?

Valdis Krebs just wrote a great blog post about his strategy of maximizing his Twitter network efficiency. We all know, the more people you are following on Twitter, the more difficult it gets to keep in touch with all of them. Most often you are reducing your network size by selectively reading about and replying [...]

Measuring relevant networks

See our friends,
see the sights,
feel alright
(Supergrass)
Relevant net
I’ve already mentioned the paper by┬áBernardo A. Huberman, Daniel M. Romero and Fang Wu about Twitter’s social networks (pdf). The point that interested me most was the distinction between contacts and friends. Especially for people with a liberal following policy (i.e. that follow back once someone follows them on [...]

Networks that matter on Twitter: the @-Crowd

Finally I found a research paper that analyzes Twitter from a network analytical perspective. The main message of the paper “Social networks that matter: Twitter under the microscope” by Huberman, Romero and Wu (see also Jeremiah Owyang’s summary) is: the number of people you follow on Twitter is not the whole truth. It’s more interesting [...]

Towards a global database of social media marketing case studies

Which companies are using social media like blogs, social communities, internet forums or video/picture sharing for their marketing efforts? The first lists of case studies are being published right now on various blogs:

Peter Kim has a long list with over 300 brands’ social media efforts.
Then there are many case studies if you take a look [...]

Lifestreaming by numbers

Lifestreaming and microblogging - both tend to overlap as most lifestream services allow for short status messages and most microblogs or activity streams allow feeding RSS feeds into them - are becoming more and more common in the social web. Some argue that Twitter is increasingly being challenged by other services like Friendfeed, Plurk or [...]

Measuring blogs: The New, the Best, the Odd, the Linked and the Forgotten

Social media measurement should take into account that there are different types of blog posts with different readers, expectations and usage patterns.
In seminars I often employ a little number play and compare how many people are reading e.g. a German food magazine and how many people are reading a blog on the same topic. More [...]