Tag Archives: media

Marshall McLuhan’s premonitions about the Internet

Every time I reread Marshall McLuhan, I am anew surprised how exact his forecasts from the 1960s were. Take for example the mind blowing “The Medium is the MASSAGE”, he published together with Quentin Fiore, a collage of short texts and images about the changing mediascape, which only had been fully materialized in the 21st [...]

Is Twitter hot or cool?

Marshall McLuhan distinguished in his seminal work on Understanding Media between hot and cool media.
Hot media are high definition and have the propensity to lull the recipient. Their messages seem complete, so the recipient fells no need to fill in any blanks. Examples for hot media are the radio, print, photographs, movies and lectures.
Cool media [...]