Tag Archives: theory

Marshall McLuhan’s premonitions about the Internet

Every time I reread Marshall McLuhan, I am anew surprised how exact his forecasts from the 1960s were. Take for example the mind blowing “The Medium is the MASSAGE”, he published together with Quentin Fiore, a collage of short texts and images about the changing mediascape, which only had been fully materialized in the 21st [...]

Social media - bubble or real life?

There is some kind of a social media bubble. Not as much in a financial sense as in a conceptual sense. If you’re (over)using Friendfeed, Twitter, Wordpress, Wikipedia etc. you slowly begin to believe that this is the world. Maybe a bit larger than Silicon Valley, but no more than a global village.
Many Startup enterprises [...]

Social Media is using us

Usually we think it’s this way: We are the users and we’re using social media like blogs, Wikipedia, Friendfeed or Twitter. But what if we put it exactly the other way round? Sometimes reversing the perspective gives a clearer view. So, I propose that in addition to us using social media, social media is using [...]

Is Twitter hot or cool?

Marshall McLuhan distinguished in his seminal work on Understanding Media between hot and cool media.
Hot media are high definition and have the propensity to lull the recipient. Their messages seem complete, so the recipient fells no need to fill in any blanks. Examples for hot media are the radio, print, photographs, movies and lectures.
Cool media [...]